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Mailchimp began as a paid service and added a freemium option in 2009. Within a year, its user base had grown from 85,000 to 450,000. [13] By June 2014, it was sending over 10 billion emails per month on behalf of its users. [14] More than 600 million emails are sent through the platform every two days. [15]
Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
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Avg price per share in US$ Employees 2005 [59] 1,993 382 2,716 20.90 7,000 2006 [60] 2,293 ... Intuit announced its acquisition of Mailchimp for $12 billion. [3]
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