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Excel sought to be released from its contracts with its independent representatives. This allowed it to continue to receive revenue from its large base of installed customers, without paying eternal commissions to the franchisees. Excel continued to operate, but ceased to be a multi-level marketing company.
Multi-level marketing (MLM), also called network marketing [1] or pyramid selling, [2] [3] [4] is a controversial [4] and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or ...
European Grouping of Marketing Professionals/CEDIPAC SA (dissolved in 1995) European Home Retail (dissolved in 2007) Fortune Hi-Tech Marketing (dissolved in 2013) FundAmerica (bankrupt in 1990) [25] Holiday Magic (dissolved in 1974) House of Lloyd (a.k.a. "Christmas Around the World") (filed for Chapter 11 bankruptcy in 2002)
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Excel Communications was founded in 1988 by Dallas entrepreneur Kenny Troutt as a long-distance reseller in the US telecom sector at the birth of telecom deregulation. It started its business by selling franchises through the business model of network marketing or multi-level marketing (MLM).
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The DSA serves as a public relations and lobbying group acting on behalf of its member companies. [3] [5] The DSA played a role in petitioning the Federal Trade Commission (FTC) to exempt multi-level marketing companies from consumer protection regulations outlined in the FTC's 2006 proposed Business Opportunity Rule, encouraging people to write 17,000 form letters complaining about the rule ...
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