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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    For example, social media played a significant role in the 2008 presidential race. Videos that involved both Barack Obama and John McCain were able to garner 1.45 billion views. [26] Some of those views and videos could have influenced one's voting decision. Social media advertising also greatly affects a brand's or company's reputation and ...

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    A study from 2011 attributed 84% of "engagement" or clicks and likes that link back to Facebook advertising. [43] By 2014, Facebook had restricted the content published from business and brand pages. Adjustments in Facebook algorithms had reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 ...

  4. Facebook Ads - Wikipedia

    en.wikipedia.org/?title=Facebook_Ads&redirect=no

    This page was last edited on 2 February 2022, at 23:42 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.

  5. Meta-advertising - Wikipedia

    en.wikipedia.org/wiki/Meta-advertising

    Advertising about advertisements is a form of viral advertising, whereby advertisers seek to garner attention for their ad and therefore product. [6] [7] Other examples include advertisements in one form of media, advertising for an ad in another medium. This could include a radio ad saying "Look in your Sunday paper for a free coupon."

  6. Facebook - Wikipedia

    en.wikipedia.org/wiki/Facebook

    For example, a Facebook user can link their email account to their Facebook to find friends on the site, allowing the company to collect the email addresses of users and non-users alike. [214] Over time, countless data points about an individual are collected; any single data point perhaps cannot identify an individual, but together allows the ...

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.

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