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The need for affiliation (N-Affil) is a term which describes a person's need to feel a sense of involvement and "belonging" within a social group.The term was popularized by David McClelland, whose thinking was strongly influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes in 1938.
Need theory, also known as Three needs theory, [1] proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context.
Basing his work on the work of Henry Murray, he focused on three particular motives: the need for achievement (N-Ach); the need for affiliation (N-Aff); and the need for power (N-Pow). N-Ach is the desire to excel in relation to a set of standards. It is the drive to succeed. N-Pow is the desire to be influential and affect an organization.
In 1938, the American psychologist Henry Murray developed a system of needs as part of his theory of personality, which he named personology.Murray argued that everyone had a set of universal basic needs, with individual differences among these needs leading to the uniqueness of personality through varying dispositional tendencies for each need; in other words, a specific need is more ...
The Need for Affiliation is the desire to be around people and be well received socially. It also includes the desire for being a member in a group and conformity. The Need for Power is the desire for control over others and over yourself. It confers the need to be able to exercise direction in the world surrounding you, and cause things to happen.
Affiliated trade union, in British politics, a trade union that has an affiliation to the British Labour Party; Network affiliate, a relationship between broadcasting companies; Need for affiliation, a person's need to feel a sense of involvement and "belonging" within a social group; Political party affiliation
a. Need for Tension Reduction b. Need for Expression (active, external) c. Need for Ego Defense (passive, internal) d. Need for Reinforcement (passive, external) Affective Growth Motives a. Need for Assertion (active, internal) b. Need for Affiliation (active, external) c. Need for Identification (passive, internal) d. Need for Modeling ...
In the 1960s, psychologist David McClelland expanded on Murray's work, focusing on the effects of human needs in a work environment. [2] His need theory proposes that most people are consistently motivated by one of three basic desires: the need for affiliation, the need for achievement, or the need for power.