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  2. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    A business plan is a formal written document ... For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's ...

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  4. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Therefore, the first step in any advertising planning is to review to the objectives as set out in the marketing plan. This is designed to ensure that all promotional efforts, including advertising, are working towards achieving both short-term and long-term corporate and marketing goals and align with the company's values and vision.

  5. Template:Promotional - Wikipedia

    en.wikipedia.org/wiki/Template:Promotional

    Template for articles with promotional content Template parameters [Edit template data] This template prefers inline formatting of parameters. Parameter Description Type Status Scope (e.g. section) 1 This parameter allows an editor to replace the default word "article" with another word, usually "section" Default article Content optional Type type 2 To replace the text "promotional content ...

  6. Interstate Bakeries - Wikipedia

    en.wikipedia.org/wiki/Interstate_Bakeries

    Interstate Bakery's stock, which had been $34 per share, fell to $2.05 with the bankruptcy. During the bankruptcy proceedings (at the time, the longest-running in U.S. history), Interstate fought a 2007 bid from Mexican baker Grupo Bimbo and Ron Burkle of the Yucaipa Companies .

  7. Interruption marketing - Wikipedia

    en.wikipedia.org/wiki/Interruption_marketing

    Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations and sales. [1] It's the opposite of permission marketing . It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising .

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