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  2. Market cannibalism - Wikipedia

    en.wikipedia.org/wiki/Market_cannibalism

    The bakery has replaced 30 plain cookie sales with 30 chocolate chip cookie sales as well as 20 more chocolate chip cookie sales. This shows the positive aspect of market cannibalism on a business - although the first product's sales decreased, the overall contribution has increased due to the launching of a second product. [10]

  3. Marketing warfare strategies - Wikipedia

    en.wikipedia.org/wiki/Marketing_warfare_strategies

    Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.

  4. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    A business plan is a formal written document ... For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's ...

  5. Defensive strategy (marketing) - Wikipedia

    en.wikipedia.org/wiki/Defensive_strategy_(marketing)

    Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [1]

  6. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Therefore, the first step in any advertising planning is to review to the objectives as set out in the marketing plan. This is designed to ensure that all promotional efforts, including advertising, are working towards achieving both short-term and long-term corporate and marketing goals and align with the company's values and vision.

  7. First-mover advantage - Wikipedia

    en.wikipedia.org/wiki/First-mover_advantage

    In marketing strategy, first-mover advantage (FMA) is the competitive advantage gained by the initial ("first-moving") significant occupant of a market segment.First-mover advantage enables a company or firm to establish strong brand recognition, customer loyalty, and early purchase of resources before other competitors enter the market segment.

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