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2. Lamp (advertisement) - Wikipedia

   en.wikipedia.org/wiki/Lamp_(advertisement)

   Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...

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4. IKEA names its furniture for Swedish destinations. This ... - AOL

   www.aol.com/ikea-names-furniture-swedish...

   Back in July, copywriter Kevin Lynch, originally from Chicago, and his puppy Umlaut, visited all 21 counties in Sweden, stopping off at places with IKEA products named for them.

5. IKEA Catalogue - Wikipedia

   en.wikipedia.org/wiki/IKEA_Catalogue

   The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]

6. INGKA Holding - Wikipedia

   en.wikipedia.org/wiki/INGKA_Holding

   The group's Ingka Centres division has developed several shopping centres in which IKEA is the anchor tenant, including the MEGA malls in Russia. Beginning in 2020, the division has acquired existing complexes which will be renovated to include urban IKEA locations, including Kings Mall in London, 6x6 in San Francisco, and the retail podium of the Aura condominium towers in Toronto.

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