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In their study, they created four sites (two rich and two lean) to describe two products (one simple, one complex). They found that most users, regardless of the complexity of the product, preferred the websites that provided richer media. [24] Rich media on websites also has the potential to stimulate action in the physical world.
Channel expansion theory moves away from Daft and Lengel's fixed labeling of rich and lean media. While media richness theory suggests that a given media has a fixed richness determined by its characteristics, channel expansion theory suggests the opposite.
Communication success will occur when rich media are used for nonroutine messages and when lean media are used for routine messages. And, in fact, the referenced article says as much--that ranking media choices doesn't imply a hierarchy of some being better than others (at least, not absolutely). 61.68.61.2 20:29, 20 May 2008 (UTC)
Rich vs poor is more than just a matter of income; you can become rich if you know how to use the money you earn. ... Social Media. Similarly, while lower- and middle-income individuals spend 14 ...
After two years of massive layoffs and the promise of more consolidation to come in media and entertainment in 2025, the mood is bleak among executives of a certain age. The pink-slip bloodbath ...
Yes, Hollywood is as liberal as everybody says -- 'for better or for worse,' according to Alyssa Milano.
Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises.
Bill Ackman runs Pershing Square Capital Management, and he’s one of the most high-profile investors of the last decade. He’s made a number of big bets, and he’s not shy about going into the ...