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Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
The use of the term promotion to refer to "advertising or publicity" is very modern and was first recorded in 1925. [4] It may be a contraction of a related term, sales promotion, which is one element in the larger set of tools used in marketing communications.
Advertising is best treated as a multiplier that can leverage other elements of the promotional mix and marketing program. [18] Therefore, advertising must be considered as part of a broader marketing and promotional program. The promotional mix includes a variety of tools such as:
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.
Advertising is a small but important part of marketing communications; the marketing communications mix is a set of tools that can be used to deliver a clear and consistent message to target audiences. It is also commonly called the promotional mix.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]
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