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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
A $1 storage bin, a $10 desk—you name it, IKEA has it for a low, low price. And while some of the brand's more popular pieces can be on the pricier side, nothing compares to the IKEA vintage market.
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The 2014 novel The Extraordinary Journey of the Fakir Who Got Trapped in an Ikea Wardrobe by French author Romain Puertolas features a trip to an IKEA store in Paris, France. [271] The 2014 horror comedy novel Horrorstör is set in a haunted store called ORSK, modelled on IKEA, and the novel is designed to look like the IKEA catalogue. [272]
Ikea’s release of its widely anticipated yearly catalog was stalled as the company removed a potentially offensive photograph showing a Black man trying to assemble furniture while wearing a ...
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