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  2. Social exchange theory - Wikipedia

    en.wikipedia.org/wiki/Social_exchange_theory

    He focused on the interaction and relationship between individuals and parties. His view of social exchange theory emphasizes the resource availability, power, and dependence as primary dynamics. He thought that relations were organized in different manners, and they could differ depending on the type and amount of the resources exchanged.

  3. Relational sociology - Wikipedia

    en.wikipedia.org/wiki/Relational_sociology

    Relational sociology is a collection of sociological theories that emphasize relationalism over substantivalism in explanations and interpretations of social phenomena and is most directly connected to the work of Harrison White and Charles Tilly in the United States and Pierpaolo Donati and Nick Crossley in Europe.

  4. Sociological theory - Wikipedia

    en.wikipedia.org/wiki/Sociological_theory

    A sociological theory is a supposition that intends to consider, analyze, and/or explain objects of social reality from a sociological perspective, [1]: 14 drawing connections between individual concepts in order to organize and substantiate sociological knowledge.

  5. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.

  6. Intergroup relations - Wikipedia

    en.wikipedia.org/wiki/Intergroup_relations

    Intergroup relations refers to interactions between individuals in different social groups, and to interactions taking place between the groups themselves collectively. It has long been a subject of research in social psychology , political psychology , and organizational behavior .

  7. Social network - Wikipedia

    en.wikipedia.org/wiki/Social_network

    Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations". [2]

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  9. Social norm - Wikipedia

    en.wikipedia.org/wiki/Social_norm

    In sociology, norms are seen as rules that bind an individual's actions to a specific sanction in one of two forms: a punishment or a reward. [53] Through regulation of behavior, social norms create unique patterns that allow for distinguishing characteristics to be made between social systems. [ 53 ]