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  2. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

  3. Website wireframe - Wikipedia

    en.wikipedia.org/wiki/Website_wireframe

    Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose. The purpose is usually driven by a business objective and a creative idea. The wireframe depicts the page layout or arrangement of the website's content, including interface elements and navigational systems, and how they work together.

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  5. Holy grail (web design) - Wikipedia

    en.wikipedia.org/wiki/Holy_grail_(web_design)

    In web design, the holy grail is a web page layout which has multiple equal-height columns that are defined with style sheets. It is commonly desired and implemented, but for many years, the various ways in which it could be implemented with available technologies all had drawbacks. [1]

  6. Google PageSpeed Tools - Wikipedia

    en.wikipedia.org/wiki/Google_PageSpeed_Tools

    A subset of the field data metrics, Core Web Vitals, are critical for a good user experience. These include LCP, INP, and CLS. PSI analyzes these metrics to determine if a page meets the Core Web Vitals assessment criteria. These are also used as a SEO ranking signal. Lab Diagnostics. PSI uses Lighthouse to analyze a web page in a simulated ...

  7. Web design - Wikipedia

    en.wikipedia.org/wiki/Web_design

    One popular tool in web design is UX Design, it is a type of art that designs products to perform an accurate user background. UX design is very deep. UX is more than the web, it is very independent, and its fundamentals can be applied to many other browsers or apps. Web design is mostly based on web-based things.

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  9. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.

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