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In 2012, Frare told Life that David's father Bill Kirby expressed the family's feelings on the use of the picture by United Colors of Benetton when he told Frare, "Listen, Therese. Benetton didn't use us, or exploit us. We used them. Because of them, your photo was seen all over the world, and that's exactly what David wanted." [8]
United Colours of Benetton. Add languages. Add links. ... Download as PDF; Printable version; In other projects Appearance. move to sidebar hide. From Wikipedia, the ...
Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
The following other wikis use this file: Usage on af.wikipedia.org Benetton; Usage on ar.wikipedia.org مجموعة بينيتون; Usage on arz.wikipedia.org
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In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman. With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.
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[3] [2] Kalman adopted a vernacular style as a way to protest corporate International Style which was the primary design style of the time. [2] Kalman became founding editor-in-chief of the Benetton-sponsored magazine Colors, in 1991. Two years later, Kalman closed M & Co. and moved to Rome, to work exclusively on Colors. [4]
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