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But wearing regular football boots on turf greatly reduces the life of the boot, so companies such as Nike have developed football boots for artificial grass (AG), which have smaller circular studs. The other type of football boot is SG (soft ground). It is recommended to use while playing on well-grassed or sodden field. [18]
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
At the height of the "Umbro fashion," other brands of football shorts, such as Adidas, Diadora, Hummel, Lotto and Mitre, also became popular. Its major competitors in this market include Reebok, Nike, Adidas, Puma and Lotto. Other releases by Umbro include the Stealth boot, [27] released in 2010 and worn by players such as Gaël Clichy and Phil ...
Specialised football boots began to emerge in the professional era, taking the place of everyday shoes or work boots. Players initially simply nailed strips of leather to their boots to enhance their grip, leading the Football Association to rule in 1863 that no nails could project from boots. By the 1880s these crude attachments had become studs.
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