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There is no mandatory clothing size or labeling standard in the US, though a series of voluntary standards have been in place since the 1930s. The US government, however, did attempt to establish a system for women's clothing in 1958 when the National Bureau of Standards published Body Measurements for the Sizing of Women's Patterns and Apparel ...
The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.
Her brand introduced subzero sizes for naturally petite women. [2] However, the increasing size of clothing with the same nominal size caused Nicole Miller to introduce size 0, 00, or subzero sizes. [2] The UK's Chief Medical Officer has suggested that vanity sizing has contributed to the normalisation of obesity in society. [8]
While the fashion model of the 1950s, such as Jean Patchett and Dovima, were very thin, the ideal image of beauty was still a larger one. As the fashion houses in the early 1950s still catered to a specific, elite clientele, the image of the fashion model at that time was not as sought after or looked up to as was the image of the celebrity.
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
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