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[88] (opposite of appeal to tradition) Appeal to poverty (argumentum ad Lazarum) – supporting a conclusion because the arguer is poor (or refuting because the arguer is wealthy). (Opposite of appeal to wealth.) [89] Appeal to tradition (argumentum ad antiquitatem) – a conclusion supported solely because it has long been held to be true. [90]
Antithesis (pl.: antitheses; Greek for "setting opposite", from ἀντι-"against" and θέσις "placing") is used in writing or speech either as a proposition that contrasts with or reverses some previously mentioned proposition, or when two opposites are introduced together for contrasting effect.
Literal language is the usage of words exactly according to their direct, straightforward, or conventionally accepted meanings: their denotation. Figurative (or non-literal ) language is the usage of words in a way that deviates from their conventionally accepted definitions in order to convey a more complex meaning or a heightened effect. [ 1 ]
The Internet is a fascinating and mind-boggling creation that is becoming an integral part of our daily lives. But it wasn’t always this way.Back in the day, the Internet was more like a novelty ...
Truth is usually held to be the opposite of false statement. The concept of truth is discussed and debated in various contexts, including philosophy, art, theology, law, and science. Most human activities depend upon the concept, where its nature as a concept is assumed rather than being a subject of discussion, including journalism and ...
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A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, etc.). [1] [2] In the distinction between literal and figurative language, figures of speech constitute the latter.
Kitson's work was the first to apply empirical psychology to advertising. He advised the use of short words and sentences. Thorndike's work contained the frequency ratings of 10,000 words. He recommended using the ratings in his book to grade books not only for students in schools but also for average readers and adults learning English.
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