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The EPUB format is the most widely supported e-book format, supported by most e-book readers except Amazon Kindle [a] devices. Most e-book readers also support the PDF and plain text formats. E-book software can be used to convert e-books from one format to another, as well as to create, edit and publish e-books.
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Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition ...
Laermer, Richard; Simmons, Mark, Punk Marketing, New York : HarperCollins, 2007. ISBN 978-0-06-115110-1 (Review of the book by Marilyn Scrizzi, in Journal of Consumer Marketing 24(7), 2007) Lenskold, James, Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability (2003) McGraw-Hill. ISBN 0-07-141363-4
[citation needed] This format led to the open format EPUB. Google Books has converted many public domain works to this open format. [35] In 2010, e-books continued to gain in their own specialist and underground markets. [citation needed] Many e-book publishers began distributing books that were in the public domain. [36]
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
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For Dummies book on the subject; and For Dummies Quick Reference, which is a condensed alphabetical reference to the subject. A larger All-in-One Desk Reference format offers more comprehensive coverage of the subject, normally running about 750 pages.
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