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2. Timeline of online advertising - Wikipedia

   en.wikipedia.org/wiki/Timeline_of_online_advertising

   The online newsletter TidBITS launches a sponsorship program [6] in which companies paid to provide information via an email auto-responder to pre-Web users. 1993 Launch Banner advertising GNN, one of the first web publication and web advertising services, is launched by O'Reilly Media. [7] 1994 Milestone Banner advertising

3. Yahoo Native - Wikipedia

   en.wikipedia.org/wiki/Yahoo_Native

   Yahoo! Native (formerly known as Yahoo! Advertising, Yahoo! Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo. Yahoo began offering this service after acquiring Overture Services, Inc. The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini.

4. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm. [21] In 1994, web banner advertising became mainstream when HotWired, the online component of Wired Magazine, and Time Warner's Pathfinder [22] sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had a 44% click-through ...

5. List of Yahoo-owned sites and services - Wikipedia

   en.wikipedia.org/wiki/List_of_Yahoo-owned_sites...

   Yahoo!, once one of the most popular web sites in the United States, is as of September 2021 a content sub-division of the namesake company Yahoo Inc., owned by Apollo Global Management (90%) and Verizon Communications (10%). It has offered a wide range of online sites and services since its inception in 1994, a majority of which are now defunct.

6. History of Yahoo - Wikipedia

   en.wikipedia.org/wiki/History_of_Yahoo

   Yahoo! wished to change its direction after chief executive Carol Bartz replaced co-founder Jerry Yang. [11] In July 2009, Microsoft and Yahoo! agreed to a deal that would see Yahoo!'s websites use both Microsoft's search technology and search advertising. [75] Yahoo! in turn became the sales team for banner advertising for both companies. [75]

7. Web banner - Wikipedia

   en.wikipedia.org/wiki/Web_banner

   A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.