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  2. Market domination - Wikipedia

    en.wikipedia.org/wiki/Market_domination

    Market dominance is the control of a economic market by a firm. [1] A dominant firm possesses the power to affect competition [2] and influence market price. [3] A firms' dominance is a measure of the power of a brand, product, service, or firm, relative to competitive offerings, whereby a dominant firm can behave independent of their competitors or consumers, [4] and without concern for ...

  3. Dominant logic - Wikipedia

    en.wikipedia.org/wiki/Dominant_logic

    Dominant logic relates to the main means a company uses to make a profit. In essence, it is an interpretation of how a company has succeeded. It describes the cultural norms and beliefs that the company espouses. Dominant logic can be useful when applied to corporate diversification. In this sense, dominant logic is a common way of thinking ...

  4. Social dominance theory - Wikipedia

    en.wikipedia.org/wiki/Social_dominance_theory

    Social dominance theory (SDT) is a social psychological theory of intergroup relations that examines the caste-like features [1] of group-based social hierarchies, and how these hierarchies remain stable and perpetuate themselves. [2]

  5. Theory of the firm - Wikipedia

    en.wikipedia.org/wiki/Theory_of_the_firm

    In modern contract theory, the “theory of the firm” is often identified with the “property rights approach” that was developed by Sanford J. Grossman, Oliver D. Hart, and John H. Moore. [ 45 ] [ 46 ] The property rights approach to the theory of the firm is also known as the “Grossman–Hart–Moore theory”.

  6. Market power - Wikipedia

    en.wikipedia.org/wiki/Market_power

    Prices below P* are believed to be relatively inelastic as competitive firms are likely to mimic the change in prices, meaning less gains are experienced by the firm. [ 30 ] An oligopoly may engage in collusion , either tacit or overt to exercise market power and manipulate prices to control demand and revenue for a collection of firms.

  7. Monopoly - Wikipedia

    en.wikipedia.org/wiki/Monopoly

    First, it is necessary to determine whether a company is dominant, or whether it behaves “to an appreciable extent independently of its competitors, customers, and ultimately its consumers.” Establishing dominance is a two-stage test. The first thing to consider is market definition, which is one of the crucial factors of the test. [79]

  8. Decoy effect - Wikipedia

    en.wikipedia.org/wiki/Decoy_effect

    Adding a decoy may affect consumer preference. In marketing, the decoy effect (or attraction effect or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. [1]

  9. Market concentration - Wikipedia

    en.wikipedia.org/wiki/Market_concentration

    In theory and in practice, market concentration is closely associated with market competitiveness, and therefore is important to various antitrust agencies when considering proposed mergers and other regulatory issues. [3] Market concentration is important in determining firm market power in setting prices and quantities.