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Buyer's remorse is thought to stem from cognitive dissonance, specifically post-decision dissonance, that arises when a person must make a difficult decision, such as a heavily invested purchase between two similarly appealing alternatives. Factors that affect buyer's remorse may include the resources invested, the involvement of the purchaser ...
Cognitive dissonance theory explains changes in people's attitudes or beliefs as the result of an attempt to reduce a dissonance (discrepancy) between contradicting ideas or cognitions. In the case of effort justification, there is a dissonance between the amount of effort exerted into achieving a goal or completing a task (high effort ...
The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. Choice-supportive bias is potentially related to the aspect of cognitive dissonance explored by Jack Brehm (1956) as postdecisional dissonance. Within the context of cognitive dissonance, choice-supportive bias would be seen as reducing the ...
Leon Festinger, born in 1919 in New York City, [6] was an American social psychologist whose contributions to psychology include the cognitive dissonance theory, social comparison theory, and the proximity effect.
The theory of insufficient justification formally states that when extrinsic motivation is low, people are motivated to reduce cognitive dissonance by generating an intrinsic motivation to explain their behavior, and similarly more likely to decline a desired activity when presented with a mild threat versus a more serious threat. Insufficient ...
One major claim of social psychology is that we experience cognitive dissonance every time we make a decision; in an attempt to alleviate this, we then submit to a largely unconscious reduction of dissonance by creating new motives of our decision-making that more positively reflect on our self-concept. This process of reducing cognitive ...
Daryl Bem (1965) proposed an alternative to the cognitive dissonance theory in explaining how attitudes are shaped. The self-perception theory suggests that people infer their own attitudes, opinions, and other internal states partly by observing their behavior and the circumstances in which that behavior occurs. [ 8 ]
In this situation, cognitive dissonance results when there is a mental difference between the choice made and the choice that should have been made. More choices lead to more cognitive dissonance because it increases the chance that the decision-maker made the wrong decision.