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Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%- Colombian coffee from coffee blended with beans from ...
The Colombian coffee industry began to operate as a powerful engine for the development of the nation's economy. [8] In 1879, the Colombian Congress passed the Coffee Act, known as the Law 29, by which the government would foment and sponsor the growing of coffee in the provinces better qualified for it, according to climate and terroir.
Juan Valdez Café is a multinational coffeehouse chain based in Colombia that specializes in coffee retail. Its purpose is to become a member of the worldwide coffee restaurant business, and promote Colombian coffee. It was created by Colombia's National Federation of Coffee Growers through Procafecol S.A.; the latter being a company ...
Most coffee is grown in the Colombian coffee growing axis region, while other regions focus on quality instead of volumes, such as Sierra Nevada de Santa Marta. In 2007, the European Union granted Colombian coffee a protected designation of origin status. [10] In 2011, UNESCO declared the "Coffee Cultural Landscape" of Colombia, a World ...
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In 2009 Consumer Reports rated Eight O'Clock Coffee's 100 percent Colombian brew as the "best buy" for ground brews, not only beating well-known mass-market brands such as Folgers and Maxwell House but high-end industry bar-setting Starbucks. [5] On August 8, 2013, the entire Eight O'Clock Coffee line was revamped with new packaging and new ...
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