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Drinking plays an important role in workplace socialization in Korean culture. One of the most important forms of socialization in Korean organizations is hoesik or "dining together". [20] Hoesik and "bottoms-up sessions" are time for employees to gather and encourage each other to consume alcohol. These drinking sessions help promote and ...
The South Korean beer market is currently dominated by two major manufacturers, Hite-Jinro and OB, with several brands being sold in the local market. Most restaurants and bars in Korea only have one of these beer brands on tap (Hite or OB's Cass), as they are largely regarded to be similar in taste and price (they are mostly brewed from rice).
North Korean beer, in contrast, tends not to be as light and is considered relatively good for Asian beer. [3] [4] The British business weekly The Economist caused an uproar in South Korea when it declared in 2012 that "brewing remains just about the only useful activity at which North Korea beats the South."
During the Joseon period (1392–1910), private families’ home brewers developed techniques to make liquor of highest quality and hence this era saw the peak of Sul culture and its technical advancement. In 1610 compilation of Dongui bogam, an exemplar of Korean Medicine helped in the creation of a new liquor using medicinal herb.
The South Korean beer market of today roughly resembles the U.S. beer market from 30 years ago, with two dominant brewers, Oriental Brewery and Hite Jinro, controlling the vast majority of the market.
Beer culture is still developing; it is mainly men going to a bar after work, drinking a couple of beers." [12] In the future, beer drinking is expected to trend among young people in particular. [18] North Korean youths have begun to emulate their South Korean counterparts for whom beer and folk music was a youth trend in the 1970s. [19]
It is a syllabic abbreviation of two Korean words, soju (소주) and maekju (맥주, "beer"). [3] The ratio varies liberally. [1] There is no consensus, but it is widely suggested that the ideal ratio is three parts soju to seven parts beer. [4]
Thousands of beer bottles cascading off a five-ton container truck seems like a disaster. The accident, which took place in June but is now gaining traction on social media as people try to track ...