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Euphemism comes from the Greek word euphemia (εὐφημία) which refers to the use of 'words of good omen'; it is a compound of eû (εὖ), meaning 'good, well', and phḗmē (φήμη), meaning 'prophetic speech; rumour, talk'. [3]
Euphemism – an innocuous, inoffensive or circumlocutory term or phrase for something unpleasant or obscene—e.g., in advertising for female hygiene products any liquid shown is never red, it's usually blue. Exemplum – the citation of an example, either truthful or fictitious. Exordium – the introductory portion of an oration.
A euphemism is a mild, indirect, or vague term substituting for a harsher, blunter, or more offensive term.. It may also substitute a description of something or someone to avoid revealing secret, holy, or sacred names to the uninitiated, or to obscure the identity of the subject of a conversation from potential eavesdroppers.
The official United Nations definition of ethnic cleansing is "rendering an area ethnically homogeneous by using force or intimidation to remove from a given area persons of another ethnic or religious group." [39] As a category, ethnic cleansing encompasses a continuum or spectrum of policies.
A euphemism for dying or death: bought the farm: A euphemism for dying or death, especially in an aviation context: break a leg: A wish of good luck to theatre performers before going on stage, due to the belief amongst those in theatre that being wished "good luck" is a curse [24] burn the midnight oil: To work late into the night [e] [25 ...
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Opposite of euphemism. Ekphrasis: lively describing something you see, often a painting. Epanorthosis: immediate and emphatic self-correction, often following a slip of the tongue. Euphemism: substitution of a less offensive or more agreeable term for another. Hyperbole: use of exaggerated terms for emphasis.
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