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Euphemism comes from the Greek word euphemia (εὐφημία) which refers to the use of 'words of good omen'; it is a compound of eû (εὖ), meaning 'good, well', and phḗmē (φήμη), meaning 'prophetic speech; rumour, talk'. [3] Eupheme is a reference to the female Greek spirit of words of praise and positivity, etc.
An example of this is the United States Department of Defense, which won the award three times, in 1991, 1993, and 2001. For the 1991 award, the United States Department of Defense "swept the first six places in the Doublespeak top ten" [26] for using euphemisms like "servicing the target" (bombing) and "force packages" (warplanes). Among the ...
Euphemism – an innocuous, inoffensive or circumlocutory term or phrase for something unpleasant or obscene—e.g., in advertising for female hygiene products any liquid shown is never red, it's usually blue. Exemplum – the citation of an example, either truthful or fictitious. Exordium – the introductory portion of an oration.
A euphemism is a mild, indirect, or vague term substituting for a harsher, blunter, or more offensive term.. It may also substitute a description of something or someone to avoid revealing secret, holy, or sacred names to the uninitiated, or to obscure the identity of the subject of a conversation from potential eavesdroppers.
Paradiastole, in a trope sense, (from Greek παραδιαστολή from παρά para "next to, alongside", and διαστολή diastole "separation, distinction") is the reframing of a vice as a virtue, often with the use of euphemism, [1] for example, "Yes, I know it does not work all the time, but that is what makes it interesting."
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, etc.). [1] [2] In the distinction between literal and figurative language, figures of
In rhetoric, meiosis is a euphemistic figure of speech that intentionally understates something or implies that it is lesser in significance or size than it really is. Meiosis is the opposite of auxesis, and is often compared to litotes. [1] [2] [3] The term is derived from the Greek μειόω ("to make smaller", "to
Antiphrasis is the rhetorical device of saying the opposite of what is actually meant in such a way that it is obvious what the true intention is. [1]Some authors treat and use antiphrasis just as irony, euphemism or litotes.