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Hair straightening is a hair styling technique used since the 1890s involving the flattening and straightening of hair in order to give it a smooth, streamlined, and sleek appearance. [1] It became very popular during the 1950s among black males and females of all races.
In 1995, BaByliss was acquired by the Conair Corporation. The BaByliss brand was created by the hairstylists René Lelièvre and Roger Lemoine, working in Paris in the early 1960's. Lelièvre innovated on the early curling tong, and marketed his products for professional hair stylists. [5]
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