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Even though Finlandia's marketing budget for 1992 increased by only three percent, the company wanted to focus on an integrated marketing program that included a new ad campaign. The company's aim was to return its market share on imported vodka and then to increase it. Goodby, Silverstein, and Partners was brought in to create the new campaign.
The company rates spirits, wines and beers. It does not accept advertising from any company that submits their products for review. The judging ratings range from 96 to 100 for superlative to 80 and below for not recommended. Jerald O’Kennard, Director of the Beverage Testing Institute, said that 94 is an extremely good score, and unusually high.
This is a list of vodka brands. Vodka is a distilled beverage composed primarily of water and ethanol, sometimes with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits or sugar. The classic preparation is performed using grain or potatoes.
By 1935, his family's business was formally established as the James B. Beam Distilling Company. Ten years later, the Chicago spirits merchant Harry Blum bought the company, and in 1968 sold it to American Brands, Inc. In 1987, the James B. Beam Distilling Company purchased National Distillers and renamed
A vodka bottling machine for Shatskaya Vodka, in Shatsk, Russia This is a list of bottling companies. A bottling company is a commercial enterprise whose output is the bottling of beverages for distribution. A bottler is a company which mixes drink ingredients and fills up cans and bottles with the drink. The bottler then distributes the final product to wholesale sellers in a geographic area ...
In January 2016, the company merged with Glazer's, changing the name to Southern Glazer's Wine and Spirits, forming the biggest wine and spirits distributor in the country. [5] [6] Currently, Forbes lists Southern Glazer's Wine & Spirits as the 10th largest private company in the United States. They also note an annual revenue of $26 billion ...
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Since 2014, the company management focused on growing its current brands across four categories: rum, whiskey/bourbon, liqueurs and vodka. [4] In October 2019, the company was purchased by the French group Pernod Ricard, second worldwide producer of wines and spirits.