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How high, or how low, is determined by the value of the attribute (and in fact, an attribute could be just the word "low" or "high"). [1] For example see: Binary option ) While an attribute is often intuitive, the variable is the operationalized way in which the attribute is represented for further data processing .
In 1965 Hofstede founded the personnel research department of IBM Europe (which he managed until 1971). Between 1967 and 1973, he executed a large survey study regarding national values differences across the worldwide subsidiaries of this multinational corporation: he compared the answers of 117,000 IBM matched employees samples on the same attitude survey in different countries.
Different cultures represent values differently and to different levels of emphasis. "Over the last three decades, traditional-age college students have shown an increased interest in personal well-being and a decreased interest in the welfare of others." [23] Values seemed to have changed, affecting the beliefs, and attitudes of the students.
The Schwartz Value Survey (SVS) reports values of participants explicitly, by asking them to conduct a self-assessment. The survey entails 57 questions with two lists of value items. The first list consist of 30 nouns, while the second list contains 26 or 27 items in an adjective form. Each item is followed by a brief description for clarification.
A research design that involves multiple measures of the same variable taken on the same or matched subjects either under different conditions or over two or more time periods. [1] Paired t-test, Wilcoxon signed-rank test
Consumer behavior research proposes there are six internal values and three external values. They are known as List of Values (LOV) in management studies. They are self respect, warm relationships, sense of accomplishment, self-fulfillment, fun and enjoyment, excitement, sense of belonging, being well respected, and security.
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For example, the value of the consequences of an action may affect whether this action is right or wrong. [21] Value theorists distinguish various types or categories of values. The different classifications overlap and are based on considerations like the source, beneficiary, and function of the value. [22]