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2. Uses and gratifications theory - Wikipedia

   en.wikipedia.org/wiki/Uses_and_gratifications_theory

   A 1974 study by Katz, Blumler, and Gurevitch stated five basic assumptions for a framework for understanding the correlation between media and audiences. These assumptions are: [17] The audience is conceived as active. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.

3. Media psychology - Wikipedia

   en.wikipedia.org/wiki/Media_psychology

   Zillmann's theory proposed the notion that viewer's are physiologically aroused when they watch aggressive scenes. [15] After watching an aggressive scene, an individual will become aggressive due to the arousal from the scene. In 1974 Katz, Blumler, and Gurevitch used the uses and gratifications theory to explain media

4. Jay Blumler - Wikipedia

   en.wikipedia.org/wiki/Jay_Blumler

   Jay G Blumler (18 February 1924 – 30 January 2021 (aged 96)) [1] was an American-British theorist of communication and media. He was Professor of Public Communication at the University of Leeds . Early life and education

5. National Film Registry adds 'Dirty Dancing,' 'No Country for ...

   www.aol.com/news/national-film-registry-adds...

   The Texas Chainsaw Massacre (1974) Uptown Saturday Night (1974) Zora Lathan Student Films (1975-76) Up in Smoke (1978) Will (1981) Star Trek II: Wrath of Khan (1982) Beverly Hills Cop (1984) Dirty ...

6. Video shows the jaw-dropping rescue of tourists who fell in ...

   www.aol.com/video-shows-jaw-dropping-rescue...

   A shocking video shows the jaw-dropping rescue of tourists trapped in a frozen lake in India. According to Reuters, the four individuals fell through frigid water at Sela Lake on Sunday.

7. Nvidia among investors in $700 million capital raise by AI ...

   www.aol.com/news/nvidia-among-investors-700...

   AI infrastructure firm Nebius Group on Monday said it was raising $700 million in a private placement from investors including Nvidia, Accel and some accounts managed by Orbis Investments. Nebius ...

8. Elihu Katz - Wikipedia

   en.wikipedia.org/wiki/Elihu_Katz

   Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...

9. Audience theory - Wikipedia

   en.wikipedia.org/wiki/Audience_theory

   Sociologists Elihu Katz and Paul Lazarsfeld introduced the concept of a two-step flow in communication, which suggested that media influence was moderated by opinion leaders. [4] By the late 1950s, most researchers concluded that media effects were limited by psychological processes like selective exposure , social networks, and the commercial ...