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BookRenter initially received financing from several venture capital firms in Silicon Valley. In 2009, it announced a Series A round of $6 million, [12] raised from Storm Ventures and Adams Capital Management, then Norwest Venture Partners led the Series B round of $10 million, which included participation from prior investors Storm Ventures and Adams Capital Management.
Phumbhra and Rashid rebranded, launching Chegg, Inc. in December 2007, with Rashid as CEO. After ending services unrelated to renting and purchasing textbooks, [5] the company adjusted its business model to reflect that of Netflix's rental-based model, concentrating on renting textbooks to students, [6] [9] and Chegg expanded to a national ...
By 2011, the online store was selling textbooks at a discount and renting texts, allowing searching by textbook ISBN, author, and title, selecting a 2, 3, or 6 month (semester) rental period, and shipping options. Once the semester is over, books are returned with a free return shipping label, [5] or in person at 11 depots. [6]
Textbook rentals aren't new. WalletPop has covered several third party companies such as Chegg.com, which rent textbooks to users at prices far below retail for college book rentals, but now ...
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