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Peacock revolution fashion reached the United States around 1964 with the beginning of the British Invasion, entering major fashion publications including GQ by 1966. Clothes were often sold in boutiques marked "John Stephen of Carnaby Street" and in department stores including Abraham & Straus, Dayton's, Carson Pirie Scott and Stern's.
From the late 1950s until the mid 1960s, Ivy League clothing was considered desirable mainstream apparel for American middle class adults. In Britain during the mid and late 60s, the Mod subculture combined the latest Italian fashions with the attire worn by the heroes in contemporary American films such as Steve McQueen, James Dean or Paul ...
This summer fashion of the Hawaiian or Carioca shirt became particularly popular in America, with even President Truman being photographed wearing a marine flora shirt. [55] Knit shirts and sweaters of various kinds were popular throughout the period. [46] Some young men wore tight trousers or jeans, leather jackets, and white tee shirts.
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The emphasis on clothing and a stylised look for women demonstrated the "same fussiness for detail in clothes" as their male mod counterparts. [ 75 ] Shari Benstock and Suzanne Ferriss claimed that the emphasis in the mod subculture on consumerism and shopping was the "ultimate affront to male working-class traditions" in the United Kingdom ...
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