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  2. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also ... Google offers training for Google Analytics 4 ...

  3. Google Digital Garage - Wikipedia

    en.wikipedia.org/wiki/Google_Digital_Garage

    Google Digital Garage is a nonprofit program designed to help people improve their digital skills. [1] It offers free training, courses and certifications [ 2 ] [ 3 ] via an online learning platform .

  4. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

  5. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads provides ability to report many of such anonymous conversions by using "modeled conversions" that combine additional customer details to deduce, which user to attribute the conversion to. [36] [37] Google Ads can be integrated with Google Analytics 4 (GA4), [38] which can improve conversion tracking effectiveness. This integration ...

  6. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  8. Google Developers - Wikipedia

    en.wikipedia.org/wiki/Google_Developers

    Google I/O is Google's largest developer event, which is usually held in May at the Shoreline Amphitheatre, Mountain View. Google Summer of Code is a mentoring program to find students for open source projects. In 2016, the program received nearly 18,980 applications. Google Code Jam is an international programming competition.

  9. Search analytics - Wikipedia

    en.wikipedia.org/wiki/Search_analytics

    Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).

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