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  2. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omnichannel marketing strategies with a single tool. Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and ...

  3. Marketing automation in email campaigns - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation_in...

    Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions.

  4. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    It can be integrated with Google Ads, [11] with which users can create and review online campaigns by tracking landing page quality and conversions (key events). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.

  5. Mailchimp - Wikipedia

    en.wikipedia.org/wiki/Mailchimp

    In 2018, Mailchimp underwent a brand redesign to help visually demonstrate an evolution from an email marketing tool to a larger marketing platform. This redesign included an updated logo, color palette, typeface, new imagery, and illustrations. It updated the Mailchimp wordmark to "Mailchimp" rather than "MailChimp" with an uppercase letter "C ...

  6. Drip marketing - Wikipedia

    en.wikipedia.org/wiki/Drip_marketing

    Drip marketing can be used as a function of the lead generation and qualification process. Specifically, drip marketing constitutes an automated follow-up method that can augment or replace personal lead follow-up, [citation needed] invented in 1992 by Bill Persteiner and Jim Cecil, also known as Action Plans, and first introduced in software called WinSales. [2]

  7. Lead validation - Wikipedia

    en.wikipedia.org/wiki/Lead_validation

    Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management; without it, companies can neither accurately evaluate the results of, nor efficiently improve, their SEO, PPC, display advertising, email, content marketing and social media campaigns.

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