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COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. [3] The brand's marketing strategy has long sought to associate it with art and design. [4] [5]
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In 2014, Garden Ridge converted all stores to the At Home brand and floorplan. [7] The rebranding project changed the use of orange color for advertising to a soft grey and blue, and added a house symbol for the "o" in At Home. [8] The rebranding cost around $20 million. [8] At Home publicly filed an S-1 on September 4, 2015, to go public. [9]
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World Market, formerly Cost Plus World Market, is an American chain of specialty/import retail stores, selling home furniture, decor, curtains, rugs, gifts, apparel, coffee, wine, craft beer, and international food products. The brand's original name came from the initial concept, since abandoned, of selling items for "cost plus 10%".
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