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  2. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    Standard banner ad sizes are constantly evolving due to consumer creative fatigue and banner blindness. Ad companies consistently test performance of ad units to ensure maximum performance for their clients. IAB has updated its guideline bi-annually. In 2015, IAB announced advertising creative guidelines for display & mobile, considering HTML5 ...

  3. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Facebook is the most popular social advertising platform, but an increasing number of young people use Snapchat. Pew Research Center data show that 78% of young Americans (18–24 years old) use Snapchat, and 54% in the 25–29-year-old group. [ 7 ]

  4. Web banner - Wikipedia

    en.wikipedia.org/wiki/Web_banner

    A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page . It is intended to attract traffic to a website by linking to the website of the advertiser.

  5. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Web banners or banner ads typically are graphical ads displayed within a web page. Many banner ads are delivered by a central ad server. Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets, HTML5, Adobe Flash, and other programs. Frame ads were the first form of ...

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  7. Social advertising (social relationships) - Wikipedia

    en.wikipedia.org/wiki/Social_advertising_(social...

    Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. [1] [2] [3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications.

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