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Superbrands was founded in 1994 [citation needed] by Marcel Knobil. [2] Through The Centre for Brand Analysis, it compiles and publishes "Business" and "Consumer" lists, which include companies that are said to meet the organisation's definition of a "superbrand": "A [brand that] has established the finest reputation in its field.
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Everest has been accorded the Superbrands status Eight times: in 2003, 2006, 2009, 2012, 2015, 2017, 2019 & 2021. It also won FMCG Consumer Reaction Award. [ 3 ] Everest began advertising aggressively on television in 2003, and by 2005, it had 30% share of the branded pure spices market in India. [ 4 ]
He is the former creative director of New Nation, a British tabloid; [3] the editor-in-chief of Food & Beverage magazine; [4] and publisher of Malaysian Superbrands;. [5] He was a host and judge of the corporate reality television series The Firm. [6] [7] He also starred in The Firm with Chan Boon Yong.
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