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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
When asked what should be placed on the sign for Wheaties, Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties—The Breakfast of Champions". Throughout the 1930s, Wheaties increased in popularity with its sponsorship of baseball broadcasting, and by the end of the decade, nearly a hundred radio stations ...
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In 1984, Louganis received the James E. Sullivan Award from the Amateur Athletic Union (AAU) as the most outstanding amateur athlete in the United States. In 1988, he was awarded "Athlete of the Year" by ABC's Wide World of Sports. [11] In 1989, he was nominated for "Best Male Athlete" by the Kids' Choice Awards.
Forty years ago, it was a big deal when Olympic gymnast Mary Lou Retton became the first female athlete to be featured on the front of a Wheaties cereal box, a consumer-culture laurel reserved for ...
As the year continues, Wheaties plans to recognize athletes who have previously graced the iconic orange box and "shaped sports culture." Wheaties names Muhammad Ali first athlete in centennial ...
She was the first female athlete to be pictured on the front of a Wheaties box, and General Mills stated that Wheaties sales improved after her appearance. [ 23 ] [ 24 ] [ 25 ] In 2019, Retton became a spokesperson for Australian Dream , a pain relief cream; and briefly, in 2023 as a spokesperson for Colonial Penn Life Insurance.
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