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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  3. Social advertising (social relationships) - Wikipedia

    en.wikipedia.org/wiki/Social_advertising_(social...

    For example, the advertising platforms provided by Google, [4] Twitter, and Facebook involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers. [5]

  4. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

  5. Hypertargeting - Wikipedia

    en.wikipedia.org/wiki/Hypertargeting

    Hypertargeting refers to the ability to deliver advertising content to specific interest-based segments in a network.MySpace coined the term in November 2007 [1] with the launch of their SelfServe advertising solution (later called myAds [2]), described on their site as "enabling online marketers to tap into self-expressed user information to target campaigns like never before."

  6. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    Traditional targeting practices of advertising through print and other media sources, has made way for a social media presence, leading a much more 'web-connected' focus. [11] Behavioural targeting is a product of this change, and focuses on the optimization of online advertising and data collection to send a message to potential segments.

  7. Meta faces new limits on ad-targeting in Europe as nemesis ...

    www.aol.com/finance/meta-faces-limits-ad...

    Further, we’ve taken steps to remove any advertiser targeting options based on topics perceived by users to be sensitive,” the spokesperson said. This story was originally featured on Fortune.com

  8. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    The ad server is responsible for things such as the dates by which the campaign has to run on a website; the rapidity in which an ad as to be spread and where (geographic location targeting, language targeting.. ); controlling that an ad is not overseen by a user by limiting the number of visualisations; proposing an ad on past behaviour targeting.

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