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Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
Agricultural marketing cooperatives are cooperative businesses owned by farmers, to undertake transformation, packaging, distribution, and marketing of farm products (both crop and livestock.) New Zealand
Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. [1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.
The origin of HOPCOMS was in 1959 [5] when Mari Gowda, the then director of the department of horticulture, founded the Bangalore Grape Growers’ Marketing and Processing Co-operative Society for promoting grape farming by providing farming know how to the grape farmers and arranging a marketing set up for their products.
Marketing boards often also receive funding from governments as an agricultural subsidy. The leadership and strategies of the marketing boards are set through votes by the farmers who are members of the board. Marketing boards also sometimes act as a pool, controlling the price of farm products by forming a legal cartel.
An example of the breadth and types of agriculture policy concerns can be found in the Australian Bureau of Agricultural and Resource Economics article "Agricultural Economies of Australia and New Zealand" which says that the major challenges and issues faced by their industrial agriculture industry are: marketing challenges and consumer tastes
Foundation stone of an APMC laid down in 1965 by K. S. Puttaswamy, erstwhile Minister of Mysore State. An Agricultural Produce Market Committee (APMC) is a marketing board established by state governments in India to ensure farmers are safeguarded from exploitation by large retailers, as well as ensuring the farm to retail price spread does not reach excessively high levels.
The Agricultural Market Information System (AMIS) is an inter-agency platform to enhance food market transparency and encourage international policy coordination in times of crisis. It was established at the request of the Group of Twenty (G20) in 2011.