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In his sequel with Michael E. Raynor, The Innovator's Solution, [14] Christensen replaced the term disruptive technology with disruptive innovation because he recognized that most technologies are not intrinsically disruptive or sustaining in character; rather, it is the business model that identifies the crucial idea that potentiates profound ...
The attributes that make disruptive technologies unattractive in established markets are often the ones that have the greatest value in emerging markets; He also argues the following strategies assist incumbents in succeeding against the disruptive technology: They develop the disruptive technology with the "right" customers.
Clayton Magleby Christensen (April 6, 1952 – January 23, 2020) was an American academic and business consultant who developed the theory of "disruptive innovation", which has been called the most influential business idea of the early 21st century.
In later work studying the technology sector in particular, the same authors suggest that hypercompetition may be linked to the industry life cycle. [ 8 ] In D’Aveni's conceptualization of hypercompetition, the only source of a truly sustainable competitive advantage is a company’s ability to string together a sequence of temporary advantages.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Disruptive innovation in contrast refers to a process by which a new product or service creates a new market (e.g. transistor radio, free crowdsourced encyclopedia, etc.), eventually displacing established competitors. [24] [25] According to Christensen, disruptive innovations are critical to long-term success in business. [26]
In educational technology, Lindy McKeown has provided a similar model (a pencil metaphor [4]) describing the Information and Communications Technology uptake in education. In medical sociology , Carl May has proposed normalization process theory that shows how technologies become embedded and integrated in health care and other kinds of ...
In other words, an emerging technology can be defined as "a radically novel and relatively fast growing technology characterised by a certain degree of coherence persisting over time and with the potential to exert a considerable impact on the socio-economic domain(s) which is observed in terms of the composition of actors, institutions and ...