Search results
Results from the WOW.Com Content Network
Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ] and to move it away from its ...
The move follows weeks of controversy, including a video of Kid Rock shooting cases of Bud Light and calls for a boycott backed by conservative figures including Florida Gov. Ron DeSantis. Here ...
A year of controversy. This week's news may mean Bud Light's era of controversy is coming to an end after a campaign to promote last year's NCAA's March Madness basketball championship featured ...
In its most recent earnings report, the company reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales, for Bud Light. And sales to retailers declined ...
The new Bud Light ad features both men and women, much like the recent Super Bowl commercial. Now, the hope is to get back to the mission at hand: portraying Bud Light as a beer for many occasions.
For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. Meanwhile, Modelo maintains its top ...
July 21, 2023 at 11:20 AM ... handled a recent Bud Light marketing campaign and the resulting drop in the company’s stock. The state's pension fund owns some of those shares. ... The company has ...
The latest quarterly results from Bud Light parent company Anheuser-Busch InBev show ... As of the week of July 23, 2023, the company said its market share was down 5.26% year over year and was ...