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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   As of 2019, Google Analytics is the most widely used web analytics service on the web. [6] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [7] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [8]

3. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, ... the cost of web visitor analysis and interpretation should also be included. ... Advanced Web Metrics with Google Analytics, 2nd ...

4. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   UTM parameters that are passed to URLs can be parsed by analytics tools such as Google Analytics and Adobe Analytics, with the data used to populate standard and custom analytics reports. [2] Web analytics software may attribute parameters to the browser's current and subsequent sessions until the campaign window has expired.

5. Web traffic - Wikipedia

   en.wikipedia.org/wiki/Web_traffic

   Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.

6. Urchin (software) - Wikipedia

   en.wikipedia.org/wiki/Urchin_(software)

   The result was more accurate web visitor data. [3] Urchin became one of the more popular solutions for website traffic analysis, particularly with ISPs and web hosting providers. This was largely due to its scalability in performance and its pricing model. [4] Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. [5]

7. Web tracking - Wikipedia

   en.wikipedia.org/wiki/Web_tracking

   Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.

8. Path analysis (computing) - Wikipedia

   en.wikipedia.org/wiki/Path_analysis_(computing)

   Historically path analysis fell under the broad category of website analytics, and related only to the analysis of paths through websites. Path analysis in website analytics is a process of determining a sequence of pages visited in a visitor session prior to some desired event, such as the visitor purchasing an item or requesting a newsletter ...

9. Bounce rate - Wikipedia

   en.wikipedia.org/wiki/Bounce_rate

   If the visitor continues to navigate after this delay, a new session will occur. The bounce rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page.