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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Ferdinand de Saussure (1857–1913), it is claimed by Derrida, follows this logocentric line of thought in the development of his linguistic sign and its terminology. Where the word remains known as the whole sign, the unification of concept and sound-image becomes the unification of the signified and the signifier respectively. [7]
The notion of logotherapy was created with the Greek word logos ("meaning"). Frankl's concept is based on the premise that the primary motivational force of an individual is to find meaning in life. The following list of tenets represents basic principles of logotherapy: Life has meaning under all circumstances, even the most miserable ones.
This was the first logo officially named the "Pepsi Globe". The design was refined in August 2003 when the typeface was updated and the Pepsi Globe became more detailed. This version remained mostly the same in 2008 when Pepsi redesigned the packaging once more to show different backgrounds on each can, though the color remained blue.
At first glance, the logo for the Paris Olympics appears to be a flame against a gold background. But look closer, open your mind a touch, and a new image will take shape. Olympic mystery solved ...
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