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George Ritzer (born October 14, 1940) is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber 's idea of rationalization through the lens of the fast food industry.
The McWord concept was proposed by sociologist George Ritzer in his 1993 book The McDonaldization of Society. McDonaldization is a reconceptualization of rationalization and scientific management . Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as a ...
Ritzer suggests that in the later part of the 20th century the socially-structured form of the fast-food restaurant has become the organizational force representing and extending the process of rationalization into the realm of everyday interaction and individual identity. McDonald's of the 1990s serves as the case model. [3]
Created Date: 8/30/2012 4:52:52 PM
Retailtainment is retail marketing as entertainment.In his book, Enchanting a Disenchanted World: Revolutionizing the Means of Consumption (1999), author George Ritzer describes "retailtainment" as the "use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy."
The "over 99 billion served" statement illustrates Ritzer's idea of calculability. Modern food consumption typifies the process of rationalization. Where food preparation in traditional societies is more laborious and technically inefficient, modern society has strived towards speed and precision in its delivery.
Nos. 12-3176, 12-3644 IN THE UNITED STATES COURT OF APPEALS FOR THE SECOND CIRCUIT CHRISTOPHER HEDGES, et al., Plaintiffs-Appellees, v. BARACK OBAMA, individually and as
Enchantment is a term widely used to describe something delightful, possibly magical, that causes a feeling of wonder. It has been adapted by a range of scholars across multiple disciplines, especially anthropology and sociology, and then later urban studies, to describe the ways in which people create moments of wonder in the midst of everyday life.
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