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Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1]
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. [3] In services marketing, an extended marketing mix is used, typically comprising the 7 Ps (product, price, promotion, place, people, process, physical evidence), made up of the original 4 Ps extended by ...
A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...
Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, [1] [2] [3] to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc.) as well as the marketing variables; Kotler suggests that two more Ps must be added to the marketing mix: public relations and power.
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management.
Marketing 3.0: From Products to Customers to the Human Spirit By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ISBN 0-470-59882-4 ISBN 978-0470598825; Healing Presence: The Essence of Nursing By JoEllen Goertz Koerner ISBN 0-8261-1575-6 ISBN 978-0826115751; Pervasive Collaborative Networks: Ifip Tc 5 Wg 5. 5 Ninth Working Conference ...
Robert Chase Townsend (July 30, 1920 – January 12, 1998) was an American business executive and author who is noted for transforming Avis into a rental car giant, and writing Up the Organization on business management, which spent 28 weeks on The New York Times Best Seller list upon its publication in 1970.
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