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Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
Hilary Fisher Page's Interlocking Building Cubes of 1939. The Lego Group was founded in the carpentry workshop of Ole Kirk Christiansen in Billund, Denmark.In 1916, Christiansen purchased a woodworking shop in Billund, which had been in business since 1895.
The turnaround is apparent in the company's financials: Lego Group's revenue in 2023 was $9.65 billion, up about 74% from five years earlier, according to Dow Jones data.
A sales company for Lego is built in Hohenwestedt, Germany. 1957: Godtfred Kirk Christiansen is appointed managing director. First Lego flags, lights, and windows. 1958: The Lego brick design is improved to allow better versatility and "locking" ability. Ole Kirk Christiansen dies; Godtfred inherits leadership of the Lego Company.
Lego is about more than just kids’ toys—adults are proving lucrative for the Danish company’s $9.7 billion in sales Prarthana Prakash April 15, 2024 at 7:36 AM
Ole Kirk Christiansen (born Ole Kirk Kristiansen; [a] 7 April 1891 – 11 March 1958) was a Danish carpenter. In 1932, he founded the construction toy company Lego, later known as The Lego Group.
The authors attribute the company's rescue to the efforts of new CEO, Jørgen Vig Knudstorp, who cut costs (by, among others, reducing the number of bricks produced), engaged with the Lego fandom community, and refocused the company's efforts on its core business (design and marketing of interlocking plastic bricks) rather than side activities ...
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