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Yahoo (/ ˈ j ɑː h uː / ⓘ, styled yahoo! in its logo) [4] is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo!
My Yahoo! was a start page or web portal that combined personalized Yahoo! features, content feeds, and information. The site was launched in 1996 [2] and was one of the company's most popular creations. [3] It was discontinued in December 2024 amid words of protest among users. [4]
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A web portal is a website that provides a broad array of services, such as search engines, e-mail, online shopping, and forums. [4] American web portals included Pathfinder , Excite , Netscape 's Net Center, Go , NBC , MSN , Lycos , Voila, Yahoo! , and Google Search .
Yahoo! GeoCities was a popular web hosting service founded in 1995 and was one of the first services to offer web pages to the public. In 1998, it was the third-most-browsed website. [33] [34] Yahoo acquired GeoCities in 1999 and shut it down in 2009, deleting 7 million web pages.
Japan in January 1996 to establish the first web portal in Japan. Yahoo! Japan went live on April 1, 1996. [6] Yahoo! Japan was listed on JASDAQ in November 1997. In January 2000, it became the first stock in Japanese history to trade for more than ¥100 million per share.
Yahoo grew rapidly throughout the 1990s. Like many search engines and web directories, Yahoo added a web portal. By 1998, Yahoo was the most popular starting point for web users [31] and the human-edited Yahoo Directory the most popular search engine. [24] It also made many high-profile acquisitions.
The web portal Yahoo! was started by Jerry Yang and David Filo as Jerry's Guide to the World Wide Web. [182] [25] It was a news site as well as a search engine and email provider. [36] It was later renamed Yahoo without the exclamation mark.