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  2. Social media measurement - Wikipedia

    en.wikipedia.org/wiki/Social_media_measurement

    [4] [5] Some other social media metrics include share of voice, owned mentions, and earned mentions. The social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expected outcome varies per the goal and is usually measured by a variety of metrics.

  3. Social media analytics - Wikipedia

    en.wikipedia.org/wiki/Social_media_analytics

    It is commonly used by marketers to track online conversations about products and companies. One author defined it as "the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision-making." [1]

  4. Software Metrics Metamodel - Wikipedia

    en.wikipedia.org/wiki/Software_Metrics_Metamodel

    The OMG Structured Metrics Metamodel (SMM) [1] specification defines a standard Metrics Metamodel. It is a publicly available specification from the Object Management Group (OMG). SMM specifies a metamodel for defining, representing and exchanging both measures and measurement information related to any structured information model, such as the ...

  5. Software quality management - Wikipedia

    en.wikipedia.org/wiki/Software_quality_management

    [1] [2] [3] Software quality managers require software to be tested before it is released to the market, and they do this using a cyclical process-based quality assessment in order to reveal and fix bugs before release. Their job is not only to ensure their software is in good shape for the consumer but also to encourage a culture of quality ...

  6. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...

  7. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    More than three billion people in the world are active on the Internet. Over the years, the Internet has continually gained more and more users, jumping from 738 million in 2000 all the way to 5.3 billion in 2023. [9] Roughly 81% of the current population in the United States has some type of social media profile that they engage with ...

  8. Capability Maturity Model - Wikipedia

    en.wikipedia.org/wiki/Capability_Maturity_Model

    The term "maturity" relates to the degree of formality and optimization of processes, from ad hoc practices, to formally defined steps, to managed result metrics, to active optimization of the processes. The model's aim is to improve existing software development processes, but it can also be applied to other processes.

  9. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    About three-quarters of Internet users are members of at least one social network. 49% of US adult women visit social media sites a few times daily, whereas only 34% of men do. The fastest-growing age group on Twitter is 55- to 64-year-olds, up 79% since 2012, and the 45–54 age group is the fastest-growing on Facebook and Google+. Social ...