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Today, this algorithm is a part of major web search engines like Yahoo! and Google. [2] One of the most important factors that help web search engine determine the quality of a web page when returning results are backlinks. Search engines take a number and quality of backlinks into consideration when assigning a place to a certain web page in ...
Yahoo! Site Explorer ( YSE ) was a Yahoo! service which allowed users to view information on websites in Yahoo!'s search index. The service was closed on November 21, 2011, and merged with Bing Webmaster Tools , a tool similar to Google Search Console (previously Google Webmaster Tools). [ 1 ]
Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search.The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites and pages have content geared toward the topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the web page granted the backlink. [15]
On the World Wide Web, a link farm is any group of websites that all hyperlink to other sites in the group for the purpose of increasing SEO rankings. [1] In graph theoretic terms, a link farm is a clique. Although some link farms can be created by hand, most are created through automated programs and services.
In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. [4] As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. [5] Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider.
Black Hat SEO could also refer to "negative SEO," the practice of deliberately harming another website's performance. White hat link building Although more difficult to acquire, white hat link building tactics are widely implemented by website owners because such kind of strategies are not only beneficial to their websites' long-term ...
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