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Sexual script theory states that all social behavior, including sexual behavior, is socially scripted. The theory was introduced by sociologists John H. Gagnon and William Simon in their 1973 book Sexual Conduct. Its basic principle states that all social behavior, including sexual behavior, is socially scripted. [1]
A key concept Simon and Gagnon formulated was that of sexual scripts: they developed the significance of scripts as a metaphor for understanding human sexualities. In their view, human sexuality far from being a simple biological drive should be seen as a socially organized sexual script.
John H. Gagnon (November 22, 1931 – February 11, 2016) was a sociologist of human sexuality who wrote and edited 15 books and over 100 articles. He collaborated with William Simon to develop the piece he is perhaps best recognized for: "Sexual Conduct: The Social Sources of Human Sexuality" (1973). He was Distinguished Emeritus Professor of ...
Created Date: 8/30/2012 4:52:52 PM
Administrative Behavior: a Study of Decision-Making Processes in Administrative Organization is a book written by Herbert A. Simon (1916–2001). It asserts that "decision-making is the heart of administration, and that the vocabulary of administrative theory must be derived from the logic and psychology of human choice", and it attempts to describe administrative organizations "in a way that ...
The behavioral theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. [1] The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist. [2]
A script is a structured representation describing a stereotyped sequence of events in a particular context. Scripts are used in natural-language understanding systems to organize a knowledge base in terms of the situations that the system should understand.
James Gardner March (January 15, 1928 – September 27, 2018) was an American political scientist, sociologist, and economist.A professor at Stanford University in the Stanford Graduate School of Business and Stanford Graduate School of Education, he is best known for his research on organizations, [1] his (jointly with Richard Cyert) seminal work on A Behavioral Theory of the Firm, [2] and ...