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Geoffrey Franklin Miller [1] (born 1965) is an American evolutionary psychologist, author, and associate professor of psychology at the University of New Mexico. He is known for his research on sexual selection in human evolution .
Spent: Sex, Evolution, and Consumer Behavior is a 2009 book by Geoffrey Miller. The book presents an evolutionary analysis of marketing, arguing that consumers seek pleasure and seek to display favorable traits to others.
It was founded in 1990, by Renee Miller, the agency's president and creative director. The Miller Group is headquartered in Los Angeles, California. The agency has won many creative awards over the years, and has worked on a number of national brands, including Kenwood Electronics, Goodwill, RE/MAX, General Electric, and Anthem.
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Geoff Miller (public servant) (1942–2014), former Australian public servant; Geoff Miller (publisher) (1936–2011), American co-founder, editor, and publisher of Los Angeles Magazine; Geoffrey Miller (cricketer, born 1937), former English cricketer; Geoffrey Miller (psychologist) (born 1965), evolutionary psychologist
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Consumer-generated marketing is not the same as viral marketing or word of mouth advertising; however, the result of it achieves a high level of publicity within high relevance communities. These communities are extremely critical to the success of a brand, and normally follow the 80/20 rule , where 20% of the brand's customers account for 80% ...